On Wednesday, fans were thrilled with Post Malone’s latest collab, and the singer didn’t have to rap a single lyric.
Malone and Raising Cane’s announced that the chicken chain is now selling collectible cups made in the likeness of the “Rock Star” artist in all locations across the United States. Each mug is designed after the rapper’s tattoos, with some featuring a close-up of his face, while another has a cartoon Posty with a microphone in one hand and a Cane pop in the other. . The new promotion comes months after Malone and Raising Cane CEO and founder Todd Graves opened a location together near the rapper’s home in Midvale, Utah.
To launch the limited 32-ounce mugs, which go on sale Wednesday, Malone posted an ad that directly pays tribute to Brian De Palma’s 1983 crime drama “Scarface.”
Learn more: A side of Post Malone with your chicken? The rapper opens a very pink Raising Cane’s
The ad is inspired by the iconic montage from the film “Push It to the Limit” which charts the rise of Al Pacino’s character, Tony Montana, as his cocaine smuggling empire flourishes. (Raising Cane’s dip is commonly described by devotees as “crack.”)
For Malone’s commercial, which is also set to Paul Engemann’s song “Push It to the Limit,” a slow zoom of cash is replaced by a shot of chicken strips sizzling in a deep fryer. Instead of Montana meeting with a Miami banker, Malone talks to Graves. Rather than lugging duffle bags full of cash, Cane’s employees carry Malone’s guitar and a dummy of the rapper to his pink Midvale location.
“When I grow up, I want to be Todd Graves,” the Grammy-nominated artist says as he sits next to Graves.
“Well, look at you now,” the executive replies, as the couple claps as they clink their collectible mugs.
Learn more: Post Malone dominates the roost as hundreds crowd the opening of his Raising Cane in Utah
Collector cups were originally only available at the Midvale location, but have been expanded to all locations due to growing demand, according to a company press release. The collection includes four models and will be available several weeks at a time until August 2. To get the collectible cups, customers must say they’d like to “show off” their combos for an additional $1.39.
“I guess I know what I’m making for lunch tomorrow,” said @mathilljr on Twitter, who said he was a resident of Orlando Park, Illinois. Some have already claimed their mugs, posting photos of them online, including the Twitter user @shaylahubley of Fort Worth, Texas, as well as others Across the country in other places.
The partnership between Malone, real name Austin Richard Post, and the restaurant began after the entertainer, a longtime fan of the chain, ‘made a personal request’ to Graves to open a restaurant near his home in Utah. The CEO agreed and went a step further by letting Malone collaborate on the design of the venue, which features prints inspired by the rapper’s iconic tattoos on its exterior walls and an outfit worn by the rapper at the 2019 Grammys. Graves has since described Post as a friend.
Malone kicks off his If Y’all Weren’t Here, I’d Be Crying tour in early July, which includes several stops in Southern California, including shows in San Diego and San Bernardino on August 13 and 19. The Carat Tour had some stalls after a fall on stage and hospitalization. His new album, “Austin,” is set to be released on July 28.
Learn more: Review: On his new album, Post Malone sincerely, relentlessly, almost heroically hates being famous
This story originally appeared in the Los Angeles Times.