By Joseph White
DETROIT (Reuters) – Nvidia Corp and MediaTek Inc said on Monday they would collaborate on technology to power advanced vehicle infotainment systems that can stream video or games or interact with drivers using artificial intelligence.
Under the deal, announced at the Computex technology show in Taipei, MediaTek will integrate an Nvidia graphics processing unit chip and Nvidia software into the system-on-chips it supplies to automakers for display screens. infotainment.
MediaTek systems using Nvidia software would be compatible with automated driving systems based on Nvidia technology, the companies said. Dashboard screens could show the environment around the vehicle, while cameras would monitor the driver.
In-car entertainment displays and systems are becoming increasingly complex as automakers add features such as games, artificial intelligence for voice-activated features, driver monitoring systems, and displays related to automated driving.
Qualcomm, MediaTek’s main rival in the smartphone market, is also courting automakers. Qualcomm and SalesForce announced a partnership earlier this year to develop a new connected vehicle platform.
The partnership with MediaTek gives Nvidia broader access to the $12 billion market for on-chip infotainment systems, the companies said.
Nvidia focused on high-end automotive brands such as Mercedes-Benz and Jaguar Land Rover. MediaTek, which has its base in the Android smartphone chip business, sells its Dimensity Auto technology to low-cost consumer vehicle lines, and has strengths in mobile connectivity and Android systems.
“There are a lot of segments they’re addressing that Nvidia hasn’t addressed,” said Danny Shapiro, Nvidia’s vice president, automotive.
The companies have not identified future automotive customers.
(Reporting by Joe White; Additional reporting by Stephen Nellis; Editing by David Gregorio)