MSNBC’s Jen Psaki explained how Donald Trump’s current reality TV strategy could go wrong.
In an opinion piece published Wednesday, Biden’s former White House press secretary said Trump knew “exactly what he was doing” when he visited the Versailles restaurant and bakery in Miami. after his arrest and arraignment on Tuesday for alleged mishandling of classified documents.
With no footage broadcast from inside the courthouse, Trump’s restaurant stop became the main imagery of the day and a “clear game to control the narrative,” Psaki said. Trump, the former host of “The Apprentice,” is “putting his old reality TV production skills to good use,” she noted.
But that could backfire, Psaki suggested, because a “public relations strategy is not a legal strategy” and “the quantity of public engagement does not equal the quality,” pointing out how the higher profile Joe Biden’s low, compared to Trump’s bombshell, in the 2020 election didn’t hurt Biden’s chances.
Trump is “very good at sucking in all the oxygen, but outside of Hollywood that talent could become a curse,” Psaki predicted.
Read the full piece here.