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Gwyneth Paltrow is listing her Montecito guest house on Airbnb for a one-night stay.
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The purpose of the venture, featuring tons of Goop freebies, is “to make the world a little less lonely,” she said.
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Instagram commenters raged at that sentiment and the presumed price of the stay (which is currently listed at $0).
Gwyneth Paltrow is yet again facing public blowback and being called “out of touch” — this time for a partnership with Airbnb that she said is aimed “to make the world a little less lonely.”
Paltrow announced on Instagram on Tuesday that she would be listing her Montecito, California, guest house on the rental site for a one-night stay for up to two guests.
“While we may begin as strangers, I hope we’ll find connections and commonalities over a delicious meal,” she wrote. “Lay by the pool, go on one of my favorite hikes, and of course, you’ll have a bathroom stocked with my favorite @goop products for a truly luxuriating stay.”
In a video tour of the nature-nestled property — and with a guest appearance from Airbnb founder and CEO Brian Chesky, who called it “one of the best homes I’ve ever seen” — Paltrow shows prospective guests the wood-burning fireplace, a marble-enveloped bathroom, and a cozy “wine room” where she proposed hosting a chef’s dinner.
The listing is currently priced at $0, as the window to book is not open until August 15. The description states that guests will be gifted Goop beauty products, a Goop Kitchen-inspired meal, and more. (It is unclear whether the price tag is a temporary placeholder or if it will be free to one lucky winner.)
Insider has reached out to Airbnb to inquire.
Paltrow also touted the brand partnership as a way to combat widespread loneliness from the pandemic. “Loneliness is a human condition, but in the past few years, increased isolation and our lack of community has made our lives even more fragmented,” the actress captioned the video tour. “@Airbnb had the brilliant idea of doing something to make the world a little less lonely, which is why I’m inviting you to come stay at my Montecito guesthouse for a night.”
Commenters were appalled by that notion and presumed that this rental would be out of their price range.
“Who could ever afford to stay there?” the top Instagram comment reads. “I mean your target market is probably celebrities and rich people like yourself.”
“You do realise the most LONLEY [sic] AND ISOLATED people are the the most vulnerable in society and are often very poor!!!!!!!!” another commmenter wrote.
“It seems a little tone deaf to say this will somehow help people feel more connected/less lonely when it’s for whatever couple is rich enough to afford to wine and dine with her,” another added. “So out of touch!” a fourth commenter wrote. “Girl, you need to start making movies again, acting like you are human.”
That said, Paltrow did receive support from commenters who marveled at the enviable property, including celebrities like Selma Blair (“I am on my way”), Rachel Zoe (“pick me please”), and Derek Blasberg (“I can co-sign this listing”).
And while Paltrow may be looking to emphasize connection, she also knows the value of taking space. Hours after sharing the listing on Instagram, she announced a social media break. “Taking this full moon energy with me as I go into a social media break,” she captioned a post on Wednesday. “Going to work on being present.”
Insider has reached out to Paltrow’s reps for comment.
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