The production of “Barbie” caused an international shortage of pink paint

Greta Gerwig wanted to live out her own pink-filled “Barbie” fantasy.

The writer-director behind the highly anticipated live-action film based on the Mattel dolls has detailed her vision behind the elaborate Barbie Dreamhouse that the titular doll (Margot Robbie) lives in. dolls to life led to an international shortage of pink paint.

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“Maintaining the ‘kid-ness’ was paramount,” said Gerwig Architectural Digest. “I wanted the roses to be very bright and almost everything to be too much.”

She added that the details were meant to capture what “made me love Barbie as a little girl.”

Decorator Sarah Greenwood revealed that production had led to a shortage of the fluorescent shade of Rosco paint. “The world has run out of pink,” Greenwood said. Greenwood previously told IndieWire that “pink became the thesis of the film” when designing the look for the ensemble film.

Inspiration for the Dreamhouse aesthetic ranged from “Pee-wee’s Big Adventure” to “An American in Paris”. The architecture of the house itself was rooted in the mid-century modernism found in Palm Springs. The set was built on the grounds of Warner Bros. Studios. outside of London and included a hand-painted backdrop instead of CGI.

“We were literally creating the alternate universe of Barbie Land,” Gerwig told AD. “Everything had to be tactile, because toys are first and foremost things you touch.”

The ‘Little Women’ author noted that “authentic artificiality” was key. “I wanted to capture what was so ridiculously fun about the Dreamhouses,” she said. “Why go down stairs when you can slip into your pool? Why painfully climb the stairs when you take an elevator that matches your dress code? There are no walls or doors. Dream homes assume you never have anything you want to be private – there’s nowhere to hide.

For all the details on “Barbie”, click here.

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