Taylor Swift reportedly questioned FTX’s model. But his representatives still signed a sponsorship deal with the company, according to a new report.

A photo of Taylor Swift playing acoustic guitar on stage next to a photo of Sam Bankman-Fried is grabbed and pushed as he walks into court.

Taylor Swift’s crew had agreed to a tour sponsorship deal with FTX, but Sam Bankman-Fried pulled out, The New York Times reported. Taylor Swift and Sam Bankman-Fried arrive in court through a media scrum.Octavio Jones/TAS23/Getty Images for TAS Rights Management; Michael M. Santiago/Getty Images

  • Taylor Swift was apparently the rare celeb to ask if FTX deals with “unregistered titles”.

  • But his team accepted a tour sponsorship with FTX, The New York Times reported.

  • The deal fell through after Sam Bankman-Fried pulled out, The Times reported.

Back when FTX was suing high-profile celebrity associations, pop megastar Taylor Swift was tipped to ask if the cryptocurrency exchange dealt in “unregistered securities,” a class action attorney has claimed. earlier this year.

Swift’s relationship with the now-collapsed FTX may have been a bit more nuanced, though it ultimately didn’t pan out, according to a new report.

Swift’s crew had agreed to a tour sponsorship deal with FTX, and even signed it, reports The New York Times. But crypto exchange founder Sam Bankman-Fried pulled out in a “last minute U-turn”, which “frustrated and disappointed” the Swift camp, the Times reported, citing unnamed sources familiar with the matter. .

A Bankman-Fried representative declined to comment.

Swift would not endorse FTX, and the proposed arrangement had been “reduced to a tour sponsorship deal,” a source familiar with the talks told Insider. “That’s why the deal was never finalized,” the source said.

“FTX wanted Taylor to endorse them by doing commercials, interviews and promotional events on their behalf like other celebrities did at the time, but she wouldn’t agree to endorse FTX,” the source said.

Class-action attorney Adam Moskowitz had suggested in an April episode of crypto podcast “The Scoop” that Swift had been the rare celebrity to ask relevant questions about FTX.

Moskowitz, who represents FTX clients, has targeted celebrities in litigation alleging they promoted the crypto exchange without being transparent about being paid to advertise it, according to court documents.

“In our discovery, Taylor Swift actually asked them, can you tell me these aren’t unrecorded tracks?” Moskowitz said in the episode.

Moskowitz did not immediately respond to Insider’s email request for comment Thursday morning.

Swift and FTX had considered a $100 million sponsorship deal, the FT reported in December. But even then, the conversations were about potential sponsorship, not a deal for Swift to actually endorse FTX, the FT reported, citing an unnamed source familiar with the matter.

Bankman-Fried, who pleaded not guilty to charges brought by federal prosecutors in New York for the collapse of FTX, is awaiting trial in October.

Read the original article on Business Insider

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