Popular Prime drink that exceeds Canada’s caffeine limits will be recalled

OTTAWA, Ontario (AP) — A caffeinated energy drink promoted by American social media influencers is set to be recalled in Canada.

Health Canada said Wednesday that at 200 milligrams of caffeine per can, Prime Energy exceeds the regulator’s acceptable caffeine limit of 180 milligrams per serving and should not be sold.

On Sunday, US Senator Charles Schumer called on the Food and Drug Administration to investigate PRIME, a beverage brand founded by YouTube stars Logan Paul and KSI that has become something of an obsession among the influencers’ legions of young followers.

Health Canada said it was aware that some stores were selling Prime Energy – which is different from the widely available Prime Hydration drink – without approval.

He said energy drinks containing caffeine are considered supplemented foods and are therefore regulated by the Canadian Food Inspection Agency.

Both agencies are working to resolve the issue, Health Canada said in an email.

Prime Hydration is the caffeine-free, bottled version of Prime Energy canned drink. They are among several other energy drink brands popular with children and teens.

Backed by two of YouTube’s most recognizable stars, PRIME immediately caused a stir when it launched last year, causing long queues.

Marketing themselves as sugar-free and vegan, the neon-colored cans are among a growing number of high-caffeine energy drinks; in the case of PRIME, 200 milligrams per 12 ounces, which equals about half a dozen cans of Coke or nearly two Red Bulls. in grocery stores and reports on resale markets in schoolyards.

Health Canada recommends a maximum of 2.5 milligrams of caffeine per kilogram of body weight for young people up to 18 years old. By comparison, a can of Coke contains 34 milligrams of caffeine, six times less than the amount in a serving of Prime Energy.

This high content has resulted in some schools being banned in the UK and Australia, where some pediatricians have warned of possible health effects for young children, such as heart problems, anxiety and digestive problems. .

The FDA said in a statement Monday that it is reviewing Schumer’s letter and will respond directly to the senator.

A company representative said their energy drink, which comes with a warning label stating that it is “not recommended for children under 18”, contains a level of caffeine comparable to that of other competitors.

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