Kings XI Punjab in the present day introduced the revealing of a brand new model identification – Punjab Kings – and a emblem which communicates the spirit of Punjab, in accordance with a press assertion launched by PTI. Talking on the brand new model identification Satish Menon, CEO, Punjab Kings mentioned, “Punjab Kings is a extra advanced model title, and we perceive it was a proper time for us to maneuver concentrate on the core model itself. “The change in model identification shouldn’t be about altering our model ethos however celebrating our one-ness as we stand in unit like a household. The brand new emblem honors the liveliness and vibrancy of the model and offers fashionable components, whereas we stand out from remainder of the groups.”
The brand new model title enhances the connection that the crew has constructed over time with its fan base world wide and helps it to face out amongst competitors.
The brand new model identification is extra up to date and advanced, extends to intensify the crew’s Punjabi provenance. By way of the renewed identification, the spirit of Punjab is coming to mild, infusing vigor and vibrancy whereas sustaining the lengthy legacy by way of the motif, lion.
The model title and monogram, lion, within the crew’s emblem stand for exuberance. It’s symbolic to the dynamic and distinctive fringe of the crew, by way of its sharp varieties.
Whereas the colour stands for vibrancy, the roaring lion monogram has been simplified to an iconic rendition which inserts right into a confined area whereas giving all the weather a really fashionable really feel.
Commenting on the event the promoters philosophy of Punjab Kings mentioned, “We’re far more than a crew, however a household which has come collectively and constructed a join with our followers by way of our relentless onerous work. The brand new model emblem and title are an extension to our timeless spirit of combating in opposition to all odds and celebrating the true spirit of Punjab.”
Other than the brand change, the branding components, communication, and messaging have been given a extra simplified and inclusive look.
One of many eight inaugural franchises of the Indian Premier League, Punjab Kings (beforehand Kings XI Punjab) is owned by a consortium of outstanding trade figures Ness Wadia, Mohit Burman, Preity G Zinta and Karan Paul.
Primarily based in Chandigarh, Punjab Kings thrives on their combating spirit, coupled with the wholeheartedness and optimistic outlook that represents Punjab.
Punjab Kings has at all times adopted their motto – Reside Punjabi, Play Punjabi – and drawn consideration with their never-say-die angle, entertaining cricket and dedication to sportsmanship.
The model’s infectious character has constructed a robust affinity with followers as a crew that strives to supply a world platform for native and upcoming expertise.
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