Robert Saleh has changed his mind about HBO’s “Hard Knocks.”
At least he goes one step further to make it seem that way.
The New York Jets coach took to the podium to speak to reporters on Thursday wearing a special personalized “I Love HK” t-shirt that mimics the iconic “I Love NY” design seen all over New York City.
“We expressed some of our concerns, they addressed them, and everything will be fine,” Saleh said. “It’s no different than ‘One Jets Drive’.”
HBO landed on the Jets for their annual preseason documentary show this year, . that the Jets “fought all the way” and actually asked the NFL not to put them on the program.
Saleh, quarterback Aaron Rodgers and special teams captain Justin Hardee have also spoken out against appearing on the show. Hardee called it a “distraction,” while Saleh outright said they didn’t want to be on the show.
“I understand the call with us”, Rogers. “Obviously there are a lot of eyes on me, a lot of eyes on our team, a lot of expectations for our team.
“They forced it down our throats and we have to deal with it.”
The on “Hard Knocks” this year, with the Chicago Bears, New Orleans Saints and Washington Commanders. The Jets, however, were the easy pick, whether they liked it or not. They haven’t played since 2010 as well, which was the last time they qualified for the playoffs.
While allowing HBO and NFL cameras in the building can add an extra stressful element to training camp, Saleh noted that the franchise has produced its own similar show, “One Jets Drive,” for years. And the Jets still retain some editorial control over what makes the final episodes as well.
With the decision already made, the Jets just have to embrace “Hard Knocks.” Saleh’s new wardrobe choice makes it clear that he understands it’s his only option at this point.