Ford cuts prices for F-150 Lightning trucks, with base variant costing 17% less

(Reuters) – Ford Motor slashed prices of its popular F-150 Lightning electric trucks on Monday, with the base variant now starting around 16.6% lower, amid an electric vehicle (EV) price war launched by market leader Tesla.

The move also comes as some traditional automakers struggle with slowing electric vehicle sales as Tesla’s decision to cut prices has led to a backlog of rival electric vehicles at dealerships.

Ford, which has been pushing to switch to more electric vehicle models, said on Monday it had lowered prices on all Lightning model variants.

Ford’s base Pro variant will now cost customers $49,995, down from its previous price of $59,974, while the top-spec Platinum model will cost about 6.2 percent less, at $91,995.

(Reporting by Nathan Gomes in Bengaluru; Editing by Pooja Desai)

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